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Archive for the ‘ Digital Marketing ’ Category

Search results, relevance and the emerging web: What is Google doing about them?

Monday, May 3rd, 2010 at 4:33 am   - Posted by Prachi Kulkarni

Search Results Relevance and Web This is a new world for searches. More and more techniques are evolving to index, manage and present the tremendous amount of data available on the net, and make it fit for users’ need. Both old and new search players are trying to shape searches and refine results. More than ever before, relevancy and context are key to “organizing the world’s information” today.

Google has introduced many new initiatives to advance relevancy in its search results. Let’s take a look at (more…)

 

Twitter starts moving towards businesses

Wednesday, November 18th, 2009 at 1:21 pm   - Posted by Shivesh Vishwanathan

Twitter Moving Towards Business

Twitter’s blog is talking about a feature that could put it in the path of starting to generate revenue. It is a feature called “Contributors” targeted at businesses. Check out http://blog.twitter.com/2009/12/feature-test-with-businesses.html

Twitter has been under a lot of debate about its viability as a business and its ability to monetize its microblogging service. Twitter was recently also rumored to have raised a new round of funding. Do you think Twitter will be successful in putting in place a viable business model in the next six months?