Harbinger Systems
 

Archive for the ‘ Consumer Internet ’ Category

Best practices in Responsive Web Design

Monday, June 17th, 2013 at 5:25 pm   - Posted by Marketing Desk

Best Practices In Responsive Web Design

The market dynamics are changing. The 2013 ComScore mobile report states that ‘Smartphone’s have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – in which consumers are always connected’. It also reveals that ‘more than one out of every three minutes online is now spent on devices beyond the PC’. As an aside, research tells us that the attention span of a modern internet customer is diminishing. Companies are finding innovative ways to enhance customer engagement and create a better digital experience for their customer, partners and prospects.

In this scenario, a company’s website becomes an undisputed heavyweight factor responsible for attracting and retaining audience to the company. In this multi-device world, from the audience’ viewpoint, ease of navigation across all devices and (more…)

 

Social CRM, Sentiment Analysis and Big Data

Thursday, November 22nd, 2012 at 3:42 pm   - Posted by Prachi Kulkarni

Social CRM Sentiment Analysis Big Data

Social Media integration or ability to use social networking portals for furthering the business using viral marketing effect is with us for a long time now. We have also learned that it is a two sided weapon, whereby, it can promote your product by leaps and bounds via a viral positive feedback, and also do irreparable damage by a similar negative one! So the obvious next step is promoting bi directional communication between companies and customers using social media and analyzing the customer feedback to use crowd sourcing for business benefit.

All these viral interactions generate humongous amount of data – big data – characterized by three Vs: Volume, Velocity and Variety. This informal and unstructured social media data is mostly (more…)

 

Startups and Mobility

Monday, September 17th, 2012 at 2:10 pm   - Posted by Mandar Kulkarni

Startups and Mobility

Many researchers and analysts have expressed in their studies, surveys and industry reports that the startup failure rate is between 75-90%, and when you take into account the competitive dynamics of app industry, the path towards business goal becomes more treacherous and steep. What should be the key considerations for any start up?

Successful companies have a deep understanding of their audience. Have you studied your target market well? What are the latest trends in the market? Do you know your competition well?

Popular apps are the ones which (more…)

 

Usability Evaluation Methods – Making the right choice at the right phase

Tuesday, June 21st, 2011 at 7:06 pm   - Posted by vibhuti

In this post, we’ll take a look at some usability evaluation methods most commonly used in software design today. These can be applied at different stages in User Centered Design process. These methods can be broadly categorized into 3 categories – Inquiry, Inspection and Testing.

  • Contextual Inquiry (Inquiry)
    When – Early stages of development, the information collected through this techniques is quite subjective
    Why –  When it is important to see how different users work in different environments/domains
    How – It is sort of an interview method where you need to go to the user’s workplace, ask them few standard questions based on your purpose and observe them while they work      (more…)
 

Web Apps Come of Age with HTML5

Monday, March 7th, 2011 at 8:06 pm   - Posted by Ajay Sachdeo

Web Apps HTML5

It is fast becoming the case that web and windows apps actually have a sliver of a difference between them. I would like to share what I have felt about HTML5 for a while now – that it will change the way we write web apps!

The following features will make HTML5 a great web standard for tomorrow:

(more…)

 

A Holistic approach towards Human Centered Design

Monday, January 10th, 2011 at 6:30 pm   - Posted by vibhuti

“Usability is critical for any application, but for mass-market software, usability spells success or failure more clearly than any other feature.”

One of the things that I really admire about Usability and Human centered design is that the user is multi-faceted hence different things work for different users. It’s a multidisciplinary activity. Be that as it may, the needs of the users should always be in the forefront.

To achieve the required discipline in usability, we at Harbinger Systems have established various Human Centered Design processes and brought systematic approach towards application design. The following image illustrates our approach.

Human Centered Design
We start with context analysis, requirement gathering followed by developing low/high fidelity prototypes which provide a sense of the general layout of controls, text, and graphics on a user interface object and also provide description of the task flow in the application. Once it is tested to meet all usability goals, the detailed design definition is rendered. After development/implementation it is again evaluated repeatedly before deployment.

In this technology driven world where user interface impacts the productivity in several aspects as a product or as a service, social networking has expanded the design horizon to encompass and integrate high level of human centric design approach. Today’s users expect a high level of interactivity and customization; everything from planning a holiday tour, a computer game with predictive maneuverability and relative skill gauge, ERP solutions, a personal calendar, or even quick communication with peers everything is impacted by social networking. Human Centered Design approach gives applications the required competitive edge, especially in a world with many distractions and noise.

 

Conducting usability analysis for the attention economy

Monday, July 12th, 2010 at 2:33 pm   - Posted by Prachi Kulkarni

In today’s computer dominated world crowd sourcing is an important aspect of software. Various social media /portal integrations provide immediate feedback, and make the user a very rich contributor in how an application looks. With distributed delivery, the application is easily available across the globe on various devices to various demographic users.

Naturally, usability study is of prime importance in product development today. Usability analysis results in ease of learning, ease of use and navigation. Apart from typical usability studies like Focus groups and Heuristic studies, now a days there are specially devised methods and guidelines for Mobile application usability, Social Media portal usability etc. that contribute in enriching the distributed and social flavor a product. All of this helps keep the user focused on the product making it compatible with the principles of Attention economy .

Recently, we conducted Heuristic and Card sort usability for some of our products. There were some interesting findings there:

  • We found that feedback from users familiar with various web portals, social media forums – in general users active on the web – was very valuable. This was so, because most of the products are trying to become more interactive, and crowd facing. This results in a lot of web 2.0 flavor in the product- be it FaceBook Twitter integrations, forums, chats or availability on mobile. So the users’ familiarity with lateral domains like web 2.0 and social networking helps a lot in this study.
  • Another interesting conclusion was early application of usability principles in the product lifecycle. If we apply usability analysis techniques, at the time of designing wireframes, it saves a lot of time and makes the output look really great! The resulting design is based firmly on user feedback, which added to the products appeal in addition to reducing design iterations.

Usability of a product is valued forever. The popularity of a design is always determined by how effective and useful its users find it. Many inventions are a result of user feedback that prompted a design change. In the cyber world also, usability is and always will be a dominating factor. So adapting to usability principles throughout the design and development phase of product seems to be the way to go.