Archive for the ‘
Consumer Internet ’ Category
Monday, June 17th, 2013 at
5:25 pm - Posted by
The market dynamics are changing. The 2013 ComScore mobile report states that ‘Smartphone’s have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – in which consumers are always connected’. It also reveals that ‘more than one out of every three minutes online is now spent on devices beyond the PC’. As an aside, research tells us that the attention span of a modern internet customer is diminishing. Companies are finding innovative ways to enhance customer engagement and create a better digital experience for their customer, partners and prospects.
In this scenario, a company’s website becomes an undisputed heavyweight factor responsible for attracting and retaining audience to the company. In this multi-device world, from the audience’ viewpoint, ease of navigation across all devices and (more…)
Thursday, November 22nd, 2012 at
3:42 pm - Posted by
Social Media integration or ability to use social networking portals for furthering the business using viral marketing effect is with us for a long time now. We have also learned that it is a two sided weapon, whereby, it can promote your product by leaps and bounds via a viral positive feedback, and also do irreparable damage by a similar negative one! So the obvious next step is promoting bi directional communication between companies and customers using social media and analyzing the customer feedback to use crowd sourcing for business benefit.
All these viral interactions generate humongous amount of data – big data – characterized by three Vs: Volume, Velocity and Variety. This informal and unstructured social media data is mostly (more…)
Monday, September 17th, 2012 at
2:10 pm - Posted by
Many researchers and analysts have expressed in their studies, surveys and industry reports that the startup failure rate is between 75-90%, and when you take into account the competitive dynamics of app industry, the path towards business goal becomes more treacherous and steep. What should be the key considerations for any start up?
Successful companies have a deep understanding of their audience. Have you studied your target market well? What are the latest trends in the market? Do you know your competition well?
Popular apps are the ones which (more…)
Tuesday, June 21st, 2011 at
7:06 pm - Posted by
In this post, we’ll take a look at some usability evaluation methods most commonly used in software design today. These can be applied at different stages in User Centered Design process. These methods can be broadly categorized into 3 categories – Inquiry, Inspection and Testing.
- Contextual Inquiry (Inquiry)
When – Early stages of development, the information collected through this techniques is quite subjective
Why – When it is important to see how different users work in different environments/domains
How – It is sort of an interview method where you need to go to the user’s workplace, ask them few standard questions based on your purpose and observe them while they work (more…)
Monday, March 7th, 2011 at
8:06 pm - Posted by
It is fast becoming the case that web and windows apps actually have a sliver of a difference between them. I would like to share what I have felt about HTML5 for a while now – that it will change the way we write web apps!
The following features will make HTML5 a great web standard for tomorrow: