Recently, I had an opportunity to meet many publishers during my visit to the US. During these meetings it became very clear to me that almost every publisher is trying to build a strategy around digital content management and delivery. With the global acceptance, popularity and reach of devices like Kindle, iPad, Nook and other tablet-based readers everyone has recognized that the demand for digital content is going to supersede all other forms of content consumption in near future. This demand is also being felt in the emerging economies. Therefore the problems faced by publishers are universal; probably the scale and dynamics are slightly different.

From a technology perspective, the development of EPUB standard has helped publishers move quickly into digital publishing. HTML5 has also given an opportunity to build interactive content. With new media it is important to leverage the advantages of the medium. Combining EPUB with HTML5 interactions help publishers create experiences that were impossible to create through print. (more…)