As mentioned in the earlier blog, First Steps towards Big Data, analyzing and understanding the use cases and data is one of the founding steps in overall big data strategy. This blog will look at various ways we can perform such analysis.
Even before we start, there is a pitfall that we should make sure we are avoiding. -
In determining the strategy, it is highly essential to remember that the Big Data analysis is only an efficient supporting tool for the overall company strategy. While it may validate conclusions and answer multiple questions — and in rare cases, dramatically affect the overall direction in which the company is going — it cannot be the primary goal of company strategy. The primary goal will always be something like “market driven production”, “demographic based sales strategy” etc where big data analysis (more…)