As mentioned in the earlier blog, First Steps towards Big Data, analyzing and understanding the use cases and data is one of the founding steps in overall big data strategy. This blog will look at various ways we can perform such analysis.

Even before we start, there is a pitfall that we should make sure we are avoiding. -

In determining the strategy, it is highly essential to remember that the Big Data analysis is only an efficient supporting tool for the overall company strategy. While it may validate conclusions and answer multiple questions — and in rare cases, dramatically affect the overall direction in which the company is going — it cannot be the primary goal of company strategy. The primary goal will always be something like “market driven production”, “demographic based sales strategy” etc where big data analysis (more…)

Data crunching and analysis has always been the prowess of big organizational giants like Google and Facebook. However, the fact remains that even a small – mid scale organization has a lot of data at its disposal, as well as can benefit from the humongous amount of information available out there. So far these organizations tended to get bogged down by large data sizes and even larger costs related to big data and reached the erroneous conclusion that big data is not their specific cup of tea.

Now however, we all know that the big data trend is here to stay. There are both open source and proprietary tools available for us. With integration and gradual changes in architecture, small organizations can (more…)