We all test our products and have high quality standards. But is the end user aware of our standards? Does he trust our claim of delivering flawless products? I am sure that in majority cases, the answer is going to be a NO. Unfortunately, end users just don’t trust the manufacturer’s word on quality. However, there is one way to increase users’ confidence.. and that is through compliance testing. Windows Logo Test is one such compliance program that is designed for ensuring strict compliance with Windows OS design and standards. From my personal observations, the buyer’s anxiety level is drastically reduced when they see a Microsoft Logo artwork on the product. It gives them the confidence that the product will be of (more…)
Archive for May, 2010
This is a new world for searches. More and more techniques are evolving to index, manage and present the tremendous amount of data available on the net, and make it fit for users’ need. Both old and new search players are trying to shape searches and refine results. More than ever before, relevancy and context are key to “organizing the world’s information” today.
Google has introduced many new initiatives to advance relevancy in its search results. Let’s take a look at (more…)